Male cosmetic procedures are on the rise
“Despite the little research on procedures in men”
While there is growing interest among men in cosmetic procedures, there is little research in this area to guide physicians. Experts say that customization is best for difficult cases.
There is growing interest among men in cosmetic procedures, but to date, there is little research in this area to guide physicians.
This is noteworthy because men and women have faces that are structurally different and as such may respond differently to botulinum toxin injections.
Men and women respond differently
Differences in facial structure may explain why men and women respond differently to botulinum toxin injections. Men have more muscle mass in the glabellar area than women. Facial anatomy also plays a role. Differences in skull shape with bony prominences and vascularity can affect treatment results.
Men generally have different goals than women. While men may seek treatment for glabellar wrinkles or periorbital swelling to make them look less tired in the workplace, youthful exuberance may not be your goal.
Male aesthetic trends: men seek maximum masculinity
Times change and with them the trends of aesthetics , especially in men, who have been the great forgotten of aesthetic medicine.
Until relatively recently, women were 90% of the biggest demanding cosmetic treatments such as reducing wrinkles or increasing the radiance of the skin.
Now, when talking about male aesthetics, it has always been commented that women always seek to look beautiful, reduce wrinkles and increase luminosity. On the other hand, man always seeks to look attractive and masculine, without falling into the feminine.
The objective of men, mainly, is to eliminate fatigue from their face and enhance their masculine features: mark jaw and chin.
It is the only filler brand that has launched its men’s line, both for collagen stimulation and for bioplasty, since men, due to their metabolism, need a special product; more durable and more cross-linked, as the skin is tougher and ages differently than women.
“MEN SEEK BALANCE, SYMMETRY AND HARMONY”
The treatments that men demand the most are:
1) Reduction of bags and dark circles with Neauvia fillers.
2) Masculinization of the jaw, chin and cheekbones – Bioplastic technique with hyaluronic acid.
3) Reduce tired appearance with collagen stimulation.
How have perceptions of male beauty changed?
As time goes by, men’s beauty care has grown, and it has changed men, improving their appearance, making them look more presentable and groomed, without taboos.
At present, it is not frowned upon that men also want to show off their masculine beauty, just like women do, with the luck that each of them (man and woman) have a treatment and intervention according to their gender .