Cosmetic procedures performed on men can be divided into 2 categories:

• Procedures that are popular with men.
• Procedures that require a specific approach for men.

Surprisingly, there are cosmetic concerns regarding procedures that are most relevant to male patients. Hair is a common concern for men. Too much hair on the body and too little hair on the head is a common complaint. Men are driving the market for hair loss treatments and are also increasingly looking for hair removal treatments.

Because traditional hair removal methods are temporary and can cause irritation, laser hair removal is becoming increasingly popular with men. According to studies, laser hair removal was the second most common non-surgical cosmetic intervention for men

Men are a rapidly growing segment of the cosmetic surgery population, accounting for a percentage of all cosmetic procedures.

The increase in male patients undergoing cosmetic procedures is multifactorial. The desire to be more competitive and younger in the workforce, the increasing social acceptability of cosmetic procedures , and an increased awareness of safety and efficacy are contributing factors to the increase in male patients. Additionally, age-related concerns lead men to seek cosmetic procedures. Younger urban male professionals and gender conventions are fading, and these men also understand the importance of maintaining their youthful appearance, fashionable, well-groomed and fit.

Despite increasing demand, the scientific community and the medical aesthetic industry have largely ignored men. The study of beauty and aging typically focuses on the female face, and aesthetic treatments in the media tend to target women. Some aesthetic practices have found that men offer an untapped market. While interest in male aesthetics has steadily increased, men still represent only a fraction of patients who undergo minimally invasive cosmetic procedures. Greater attention to male cosmetic patients will not only lead to better treatment , but will also attract more patients, who feel the need to look attractive, to these cosmetic procedures.

Successful cosmetic treatment of men

It requires dermatologists to recognize gender differences in anatomy, skin biology, skin aging, behavior, and rejuvenation goals. The importance of understanding all gender differences is critical to providing a successful cosmetic result. Achieving success also requires a gender-specific approach to counseling, treatment, and follow-up.