10 innovative approaches thanks to masculine aesthetics

Throughout history, vanity and care for the image have been related to women. However, nowadays male aesthetics is taking giant steps due to the demand that exists by a large number of men, especially the so-called metrosexuals.

Be it fitness, beauty treatments or surgical interventions, every day more men are looking to have a good appearance. For this reason, cosmetic companies and beauty centers include products and services aimed at the male population in their offers.

Male beauty, at the top of consumer demand

According to some studies, 3 out of 10 men undergo some cosmetic procedure. The male public spends an average of 20% of their salary to maintain their appearance, be it in gyms, lotions and skin care products, dermatological treatments among others.

The personal care and beauty industry has changed 360 degrees thanks to the demand of the male population. This has forced these companies to focus on offering innovative products and services that meet the needs of these increasingly demanding customers.

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The cosmetics industry, gyms, esthetics and plastic surgeons must be at the forefront to meet the growing demand, which forces them to have innovative approaches when it comes to male aesthetics . Here are the different topics that have revolutionized the world of male beauty.

1. Healthy body and mind : It is one of the oldest premises of humanity, but today it has regained some importance as some men have understood that doing physical and mental exercises can provide them with a better quality of life.

Hence, the exercise and food industry has made a significant effort to offer attractive products for this part of the population.

1. Aesthetic procedures : Companies specialized in skin care and other aesthetic procedures are using less invasive processes, which allows a faster and less risky recovery. Among the most sought after we have photoepilation and eye contour.
2. Beauty Products: The beauty industry is launching a variety of men’s care products, including creams, lotions, sunscreen, and perfumes.
3. Surgical interventions: Men generally have a well-defined style they want, within the most common surgeries are rhinoplasty, liposuction, blepharoplasty, gynecomastia and hair implants.

According to some studies, men between 20 and 25 years old are concerned about the appearance of their skin, those who go from 30 to 50 years are more inclined to reduce their abdominal measurements.

1. Fitness as a way of life : Every day more people attend gyms for multipurpose exercise routines. Only in Latin America there are more than 60,000 gyms in which different sports disciplines alternate.
2. Skin care : Just as a man has the practice of shaving in the morning, he has also included exfoliation, cleaning and moisturizing in his facial hygiene routine. The cosmetics industry has considered the characteristics of men’s skin when developing its products.
3. Makeup : We cannot say that within male aesthetics there is a makeup routine itself, but some products have been developed that can be used by men, such as foundations with sunscreen and moisturizer. Some even dare to use concealer to hide imperfections.
4. Hair care: Gentlemen have also paid a lot of attention to the care of their hair. Although it does not compare to the care that women give it, there are still things that are taken care of, such as the problem with dandruff and hair loss. Today you can find products specially made for men.
5. Vitamin supplements : If you are having a physical routine that takes a lot of energy and you want to gain more muscle, you may need a vitamin supplement. However, it is best to maintain a healthy diet and this may be enough.
6. A man Fashion : Male aesthetics would not be complete if fashion is not taken into account. Today men are much more aware of what they wear and what looks best for them. That is why the fashion industry has made an effort to satisfy the demands of the male population.